SHOW ME HOW
This expertly curated course is a high-level, step-by-step guide to becoming a business-minded artist who confidently packages & pitches your work for licensing.
Your golden compass for successfully navigating the process of licensing your creative work
THE ART
LICENSING LAB
BY VICKY BARONE
to grab some attention.
We're going to go big here
to grab some attention.
We're going to go big here
Whether you’re an illustrator, graphic designer, photographer, or any other style of visual artist who wants to learn how to break into the licensing world, this course is your first step to
growing your revenue
growing your revenue
cultivating more creative freedom
in your business.
and cultivating more
creative freedom
and
You likely became an artist to apply your talent and create work that touches people. But as far as the business jargon and processes associated with licensing? That’s not exactly in your wheelhouse.
Much like many other artists, you may feel overwhelmed with uncertainty…
Which partners should you target? How can you get your work in front of them? Do you need to have a ton of followers? How do you secure a deal you’re excited about?
I'm here to help with that...
IS ART LICENSING AN UNTAPPED INCOME STREAM IN YOUR BUSINESS? ARE YOU READY TO STOP LEAVING MONEY ON THE TABLE?
Welcome to Your Product or Course.
Ready for your life to change?
Simply put, you don’t know where to begin, and you’re left wondering:
1.
What exactly is licensing and how can it help scale my creative business?
2.
How do I read a contract and negotiate the important details including terms and royalty rates?
3.
How do I best pitch my work and artistic style - and market myself as a creative?
4.
How do I sustain partnerships and grow a roster of viable ones?
Whether you’ve previously pitched your work to no avail or are too consumed by project deadlines to fill in your knowledge gaps, this course is right for you if you’re searching for reliable answers to questions like these:
Why is this industry so mysterious?
Here’s the one thing you know for sure:
You need straightforward, easy-to-implement support from someone who’s been where you are (and has achieved career-long success with licensing!) to achieve this goal.
MEET YOUR INSTRUCTOR
Hi friend, Vicky here!
As an artist with nearly 25 years of professional experience, I understand how vulnerable it feels to pitch your artistic talent. Art is both deeply personal and moves the masses— which is why I’m on a mission to ensure your beautiful work doesn’t remain tucked away in the cloud for no one to see or experience.
I also understand how impactful it is to your business’s bottom line when you have a secondary income stream.
My learnings from more than two decades of successful and long-standing licensing partnerships are shared within The Art Licensing Lab.
You just have to bring your talent, work ethic, and willingness to put yourself out there. So tell me, are you ready to experience more fruitful & rewarding creative endeavors?
MORE THAN TWO DECADES OF EXPERIENCE AS A PRO ARTIST + BUSINESS OWNER
THOUSANDS OF DESIGNS LICENSED TO MAJOR BRANDS + MANUFACTURERS
RENOWNED FOR VIBRANT ARTWORK + TREND-FORWARD VERSATILITY
MILLIONS IN MERCHANDISE SOLD ALONGSIDE LICENSING PARTNERS
WHY LEARN FROM VICKY?
These resume highlights say it all:
TEACH ME, PLEASE!
The Art Licensing Lab was created to demystify the licensing industry and teach you how to effectively pitch yourself, land licensing deals, and build lasting & lucrative partnerships.
YOUR SEARCH FOR ANSWERS ENDS RIGHT HERE
GET THE DETAILS
introducing...
THE ART LICENSING LAB
This online, self-paced course is a step-by-step guide to understanding the licensing industry and becoming a business-minded creative who confidently packages and pitches your work.
A BUSINESS OF LICENSING COURSE FOR VISUAL ARTISTS
After this course, you’ll feel prepared & excited to establish this additional revenue stream, which will allow you to lighten your project load and spend more time freely creating.
I'm In - START LEARNING
COURSE DETAILS + KEY LEARNINGS
STEP INSIDE THE LAB
THE FOUNDATIONS OF LICENSING & THE CREATIVE MINDSET
This module is a high-level introduction that shares the benefits of licensing partnerships and how to develop a creative mindset that supports your work & talent.
This module teaches you how to define your unique selling proposition (USP) as an artist, outlines the pros and cons of having a signature style, and shares steps for curating a portfolio that attracts your ideal partners.
This module teaches you to identify your target market, find aligned partners, and develop a compelling pitch for selling your work.
This module is a guide to understanding contract agreements and the negotiation process. We’ll also touch on how to grow and scale your new revenue stream.
After a warm introduction from Vicky, you’ll work through four modules of core content and finish by receiving an outline for action steps so you can work toward securing a licensing deal as soon as you complete the course.
Work through two video lessons plus PDFs sharing a guide to organizing your creative work, a mindset exercise, and a list of helpful books & resources.
CRAFTING & PRESENTING YOUR CREATIVE IDENTITY
Work through three video lessons plus PDF guides to write your USP, define your signature style, and intentionally develop your portfolio.
MARKET RESEARCH & OUTREACH
Work through three video lessons plus PDF guides for target market discovery, organizing potential partner contacts, and customizing an effective email template.
THE BUSINESS OF LICENSING
Work through three video lessons plus PDFs sharing a glossary of legal terms, notable contract inclusions, and an outline for growth management.
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How does this sound?
WHAT WOULD YOUR CREATIVE BUSINESS LOOK LIKE IF YOU BECAME YOUR TARGET PARTNER’S GO-TO ARTIST?
01
Become an action-oriented creative who’s confident in the value of your work
02
Grow your resume & credibility in the art world to attract your ideal partners
03
Create a secondary (and eventually passive) stream of income
TAKE THE COURSE
Rather than wishing you had more cashflow and creative freedom, take The Art Licensing Lab and gain the knowledge and step-by-step plan needed to:
04
Cultivate more time to develop your artistic skills and grow your personal brand
And you know what never gets old? The joy of seeing your work displayed in incredible stores like Target, Anthropologie, and Paper Source.
REMEMBER THIS: YOUR ARTISTIC ASPIRATIONS ARE WITHIN REACH
take the course
You can’t put a price on artistic confidence
INVESTMENT DETAILS
ENROLL & GET STARTED
6 total modules, including 4 modules of core content, plus introduction and wrap-up content
Transcripts for all video lessons
2-3 easy-to-follow video lessons packed with knowledge & insights within each core module
9 course PDFs including reflection worksheets, checklists, resources, and glossaries
(but if you could, this course would be a total steal).
$199
what you get
Note: This is introductory pricing, so take advantage of the opportunity to dig in at this investment while you can!
the time to go after it all.”
— ME, YESTERDAY
“This is your day. This is
This course is high-level, clear & action-oriented so you can quickly get to work on connecting with potential partners and cultivating industry relationships.
THE COURSE BLUEPRINT
After completing this course, you’ll be an artist who:
UNDERSTANDS THE LICENSING INDUSTRY AND WHERE YOUR TALENT FITS IN
CURATES A PORTFOLIO THAT SUPPORTS YOUR TALENT AND VERSATILITY (NO “SIGNATURE STYLE” NEEDED)
APPROACHES CONTRACTS AND NEGOTIATIONS WITH EMPOWERED CONFIDENCE
KNOWS HOW TO APPROACH AND CULTIVATE RELATIONSHIPS WITH PARTNERS.
TAKES CONTROL OVER YOUR CREATIVE BUSINESS SO YOU CAN GROW AND SCALE
FEELS HOPEFUL AND EQUIPPED TO FIND, PITCH, AND SECURE LICENSING PARTNERSHIPS
✓
✓
✓
✓
✓
✓
A CLEAR PATH TO SECURING A LICENSING PARTNER
i'M IN - SEE THE DETAILS
✓
✓
YOU’RE A GREAT FIT FOR THIS COURSE IF YOU:
Are interested in licensing but don’t know where to start
✓
Need to develop skills to sell your talent and artwork
Wish to gain confidence in your business skills and practices
Want to learn about this industry and implement clear action steps quickly
✓
Already have 101 - 201 knowledge about the licensing industry
✗
✗
✗
YOU MAY NOT BE A FIT FOR THIS COURSE IF YOU:
Feel confident in your portfolio and approach to pitching
✗
Have successfully secured multiple licensing partnerships
Don’t enjoy self-paced educational courses
You can’t put a price on artistic confidence
INVESTMENT DETAILS
ENROLL & GET STARTED
6 total modules, including 4 modules of core content, plus introduction and wrap-up content
Transcripts for all video lessons
2-3 easy-to-follow video lessons packed with knowledge & insights within each core module
9 course PDFs including reflection worksheets, checklists, resources, and glossaries
(but if you could, this course would be a total steal).
$199
what you get
Note: This is introductory pricing, so take advantage of the opportunity to dig in at this investment while you can!
Frequently Asked Questions
HOW LONG WILL IT TAKE ME TO COMPLETE THE COURSE?
This is a self-paced course you can work through at whatever pace you choose.
With that said, the course content plus the prep work required before pitching partners should take approximately 6-8 hours to complete.
DO YOU OFFER REFUNDS OR GUARANTEES FOR THE COURSE?
Because this is an online, educational course that requires students to put their learnings into action, I don’t offer refunds or guarantees. However, I’m confident that if you commit to the course and the outlined next steps, you’ll be set up for success as you enter the world of art licensing!
I’M JUST STARTING OUT AS AN ARTIST - AM I READY FOR A COURSE LIKE THIS?
Absolutely! As long as you’re excited about the opportunity to license your artwork now or in the future, this course will be an empowering educational tool as you’re building your creative business.
WILL I HAVE ACCESS TO VICKY AS I WORK THROUGH THE CONTENT?
I lead you through each pre-recorded video lesson, but you will not have live access to me as you work through the course. I love meeting fellow artists and invite you to send me an email to connect and/or ask any questions you may have along the way!
DOES THIS COURSE COVER PORTFOLIO CREATION?
This course covers how to curate a portfolio that attracts your ideal partners but does not dive deep into the process of creating a portfolio from scratch.
WHAT ARE VICKY’S CREDENTIALS?
I’m a self-taught artist with nearly 25 years of professional experience, thousands of designs licensed, and millions of dollars in products sold. The knowledge I share in this course was born from my decades working in this industry and my ability to remain relevant and in step with the ever-changing world of visual art!
HOW DO I KNOW IF MY ARTISTIC STYLE IS RIGHT FOR LISENCING?
Many artists worry their art won’t “fit” in the licensing world, but that’s not the case! There are opportunities for licensing with a variety of partners who welcome diverse styles of art and artists.
DO YOU OFFER PAYMENT PLANS?
At this time, The Art Licensing Lab can only be purchased in full for $199. If you have questions regarding payments or purchasing, feel free to reach out!
Longevity as an artist is much more likely when you don’t have to rely 100% on one-off commissions
IF I COULD GIVE YOU ONE PIECE OF ADVICE, IT WOULD BE THIS:
I know you feel stuck with deadlines and worry about finding the time to work through this course, let alone pitch yourself to partners, but have you considered what waiting to license your work could cost you?
Once you land your first licensing partner, you’ll soon have more flexibility to balance the cash flow of your business.
Your greatest currency is time, and a lucrative licensing deal provides the guaranteed revenue you need to confidently give yourself the space to simply create.
KIND WORDS —
Negroni is incredibly organized. We couldn't have elevated our brand without her."
“
Jen Olmstead,
Tonic Site Shop
Let's Do
This
Expanding your skillset, style, and personal brand will keep your creative fire burning bright over time. You have the talent, the work ethic, and the catalog of unused designs waiting to be licensed. All you need is the knowledge and step-by-step guidance to put a working plan into action. The Art Licensing Lab provides you with exactly that.